02. Launch Process

Defining Your Launch Process

Things to Remember About the Launch Process

• Planning ahead is critical.
  The launch process should be set up before product development is complete.
• Involve key partners
  Every launch is different but in most cases, you'll want to engage with the engineering, testing teams, marketing, sales, privacy and legal.
• ** Define your metrics before the launch**
  This will give you time to design an effective feedback mechanism to measure the product's success.

Typical Launch

Every launch is different but they often include steps like these:

1. Define your criteria for launch
2. List the partners who need to be should be aware of your launch
   • Legal
   • Managers and leadership
   • Technical support
   • Marketing
   • Technical
3. Create a timeline of what should happen and when. If you have a release manager and/or a program manager you'll need their input on the timeline

* The process should work for YOU -- not you working for the PROCESS.*

New Terms

Product Launch: The step in your product development when you completed your product and you are ready to launch it in the market.

KPI (Key Performance Indicator): In the case of a product launch, KPI is a quantifiable measurement of performance that is used to evaluate the success of a product launch or other business objectives.